Modern Ayurvedic Health Product Manufacturer
Seamless Customer Engagement: How Our On-Demand Telecalling Services Supported a Regional TV Health Program
Testimony:
Our collaboration with a leading Ayurvedic health product manufacturer was a pivotal part of their innovative approach to reaching customers through a regional TV health program. By providing on-demand telecalling services and technology, we enabled them to effectively manage customer orders and inquiries, all without the need for their own contact center setup.
Business Challenge:
The client aimed to promote their health products through a 30-minute program aired on a regional TV channel, intending to display a contact number for viewers to place orders. Since this was a pilot program, they wanted to avoid the complexities and costs associated with setting up their own contact center and hiring agents. They needed a reliable, scalable solution that could handle a high volume of calls during the program.
Our Approach & Solution:
At Oxyvin, we provided a comprehensive solution that met the client’s needs perfectly. We offered a virtual mobile number (VMN) that was displayed during the TV program, with calls being forwarded directly to our advanced contact center platform. To manage the expected influx of calls, we allocated 50 trained agents who were available for one hour each day throughout the month-long campaign.
During the 30-minute program window, our agents handled 60 to 70 calls concurrently, ensuring that all customer inquiries were addressed promptly. For any missed calls, our dialer’s automatic callback feature ensured that agents could quickly reconnect with customers as soon as they became available. This seamless operation not only provided excellent customer service but also maximized the program’s impact.
Business Impact:
The results of our collaboration were highly successful:
- Efficient Call Handling: Managed 60 to 70 concurrent calls effectively during the program, ensuring a high level of customer satisfaction.
- Full Agent Utilization: The 50 agents were fully occupied during the 30-minute program and the subsequent 30 minutes, optimizing resource usage.
- Quick Response to Missed Calls: Leveraged our dialer’s callback feature to minimize the risk of lost sales opportunities by reconnecting with customers swiftly.
- Cost-Effective Solution: Provided a turnkey solution that saved the client the expense and hassle of setting up their own contact center.
- Scalable for Future Campaigns: Successfully demonstrated the feasibility of this approach, leading the client to continue this program three times a year.
Our partnership allowed the Ayurvedic health product manufacturer to launch their pilot program with confidence, knowing they had a robust, on-demand telecalling solution in place. We are proud to have contributed to the success of this innovative marketing strategy and look forward to supporting future campaigns.